AR Business Card
Overview
Giving a paper business card feels a bit too low-tech for a company like ours. We wanted something memorable that quickly demonstrates what we do. By showcasing AR, we also get the opportunity to play a video highlighting all of our capabilities.
Try It Yourself:
Technologies:
AR
Lens Studio
HTML
JS
CSS
Case Study
An In-House AR Business Card
With our ever-expanding range of skills and capabilities, it can be challenging to easily convey to potential clients what we do and what we’re capable of. Like many companies before us, we wanted to create a business card to hand out. However, as a software development company, we aimed to make it special and showcase our skills in the process.
As an in-house project, we developed the AR business card to both show and tell people what we do. Additionally, the app itself serves as an example of what we are capable of creating!
Early Model Viewer Prototype…
The finished product!
This has been an ongoing project with multiple iterations as we experimented with different Web AR technologies. In the earliest prototypes, we explored common AR frameworks like AR.js and WebXR. However, each had its limitations, ranging from requiring markers for tracking to having limited browser support and functionality.
From design to production
Our first public prototype was built using Model Viewer, which allowed us to create a simple experience with a 3D model, animation, and audio. However, it offered limited customization options and didn’t deliver the look and feel we envisioned for the experience.
After several iterations and extensive testing, we chose to use Lens Studio, which enabled us to create a more tailored experience with additional user interaction and gamification, making the message more memorable and enjoyable for the user.
We do it all!
In the end, we opted for videos instead of 3D models and produced a series of films to be featured in the experience. Recorded in front of a green screen, these videos were then chroma-keyed and edited to showcase our range of software capabilities, from education and training to games, installations, and attractions!
Now, when we attend events, we have a bespoke digital solution that not only showcases our skills but also provides potential clients with all the tools they need to start developing with us!