Privacy & Cookies Policy

1. Our Privacy-First Commitment

At Unusual Technologies, we believe that digital privacy is a fundamental right. We design our website, communication workflows, and services with a “privacy-by-design” approach.

The Short Version (Plain English)

  • No Invasive Tracking: We do not track you across the internet or build consumer behavioral profiles.
  • Privacy-First Analytics: We use cookieless, anonymized analytics hosted on our own secure infrastructure to understand general traffic patterns.
  • Responsible B2B Outreach: We only conduct targeted business-to-business (B2B) communications. If we contact you professionally, we make it easy for you to opt-out instantly.
  • No Selling of Data: We do not, and will never, sell or rent your personal information to third parties.

2. Who We Are (Data Controller)

Unusual Technologies Ltd is the Data Controller for any personal information collected through this website (https://unusualtechnologies.com) or associated communications.

  • Company Name: Unusual Technologies Ltd (Registered in England and Wales)
  • Company Registration Number: 11237030
  • VAT Number: 427902293
  • Registered Address: 67 Crespin Way, Brighton, England, BN1 7FG
  • Contact Email: [email protected]

3. How We Collect & Use Information

We only collect personal data when there is a clear legal basis and business necessity to do so.

A. Information You Voluntarily Provide

When you interact with our company, you may choose to provide us with personal data. This occurs when you:

  • Subscribe to our Newsletter: We collect your email address (and your name, if provided) via our newsletter sign-up pages.
  • Contact Us Directly: If you email us or submit a project brief, we collect your email address, name, company name, and any other information you include in your message.

How we use this data: We use this data solely to respond to your inquiries, organize our customer relations, or send you our newsletter updates.

B. Professional B2B Outreach Data

To grow our business, we conduct targeted outreach to other companies, technical teams, and potential corporate partners.

  • Sourced Public Data: We may process publicly available professional business contact information (such as your name, corporate email address, job title, company name, and LinkedIn profile) sourced from public corporate websites, professional directories, or B2B intelligence platforms like Hunter.io.
  • Legal Basis: Our legal basis for processing this data is legitimate interests (conducting direct B2B marketing to professionals who may reasonably benefit from our bespoke software services).
  • Your Right to Object: If you have received an outreach email from us, you can opt-out of all future communications at any time by replying directly or emailing [email protected]. Your contact details will be immediately permanently blacklisted to prevent future contact.

C. Automatically Collected Data (Anonymized Analytics)

To understand how visitors interact with our website and improve its performance, we use Umami Analytics hosted on our own secure Hetzner servers.

  • No Cookies: Umami does not place cookies on your device.
  • No Personal Data: Umami does not collect or store your IP address (except in a strictly anonymized/hashed format for session counting) or any other personally identifiable information (PII).
  • No Cross-Tracking: This analytics data cannot be used to track you across other websites.

Because this tracking is entirely anonymized and privacy-focused, we do not display a cookie consent banner for general analytics. This complies fully with the ePrivacy Directive and the UK/EU GDPR.

4. Third-Party Services & Processors

We use selected, industry-standard third-party service providers to help manage our customer relationships and communications securely. These providers act as Data Processors on our behalf and are bound by strict data processing agreements:

  • MailerLite (Newsletter Delivery): We use MailerLite to securely host our email subscriber list and design/dispatch our newsletters. MailerLite processes your signup data under a rigorous Data Processing Addendum (DPA) to keep your information secure. You can unsubscribe from our list with a single click at any time.
  • HubSpot (Customer Relationship Management - CRM): We use HubSpot as our secure CRM platform to organize, track, and manage our business relationships, leads, and client histories. When you contact us or subscribe, your contact details are securely synced with HubSpot.
  • Platform Cookie Notice: While our core website is cookieless, certain interactive HubSpot features (like embedded forms or meetings calendars) may use functional cookies if you actively choose to interact with them, subject to your web browser settings.

5. Your Global Privacy Rights

Depending on your jurisdiction, you have specific rights regarding your personal data. We extend these rights to all our users, regardless of location:

For UK & EU Citizens (UK/EU GDPR)

Under the General Data Protection Regulation (GDPR), your legal basis for our data processing is either consent (for newsletter registrations), contractual necessity (for active clients), or legitimate interests (for direct inquiries and professional B2B outreach). You have the right to:

  • Access a copy of the personal data we hold about you.
  • Rectify (correct) inaccurate or incomplete data.
  • Erase (delete) your personal data from our systems (including our CRM and outreach blacklists).
  • Object to or restrict the processing of your data for direct marketing.
  • Data Portability to receive your data in a structured, machine-readable format.

To exercise these rights, please contact us at [email protected].

For California Residents (CCPA/CPRA)

We comply with the California Consumer Privacy Act. We confirm that:

  • We do not “sell” or “share” your personal information.
  • You have the right to request disclosure of the personal information we collect.
  • You have the right to request deletion of your information.
  • We will not discriminate against you for exercising your privacy rights.

For Australian Residents (Privacy Act 1988)

We manage your personal information in accordance with the Australian Privacy Principles (APPs). If you wish to make a complaint about a breach of the APPs, you can contact us, and we will respond within 30 days. You may also escalate your complaint to the Office of the Australian Information Commissioner (OAIC).

6. Data Security and Retention

We implement industry-standard physical and technical security measures to prevent unauthorized access, disclosure, or loss of your personal data.

  • Data Minimization: We only keep your personal information for as long as necessary to fulfill the purposes outlined in this policy or to comply with our legal obligations.
  • Data Breach Response: In the highly unlikely event of a data breach involving personal data, we maintain an internal Data Breach Response Plan to quickly contain the issue, investigate the cause, and notify the relevant supervisory authorities (such as the ICO) and affected individuals when legally required.

7. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time to reflect changes in our technology, sales pipelines, or legal requirements. Any updates will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.