The Tarot Experience VR Marketing

Overview

The Tarot Experience VR faced plateauing sales due to a niche marketing focus. By shifting the target audience from tarot enthusiasts to people who are interested in VR and optimising store presence, Unusual Technologies increased search discoverability and social engagement, positioning the title as a leading wellness experience.

Client

Astrolabe Immersive

Technologies

VR Publishing
Get it on Steam → Get it on Meta Store →

The initial strategy focused on the spiritual Tarot community. However, research revealed a critical bottleneck:

  • Market Data: Only 4% of the population owns a VR headset.
  • The Problem: Targeting only those who both own a headset and practice Tarot created a segment too small to sustain growth.
  • The Barrier: High pricing ($14.99) and long store descriptions were alienating the broader VR demographic looking for relaxation and novelty.

We moved away from “Spiritual Tool” and toward “Immersive Tech Experience.”

New Target Segment: The VR Early Adopter

  • Demographics: Ages 18-50, tech-savvy, middle class.
  • Psychographics: Seeking escapism, novelty, and relaxation.
  • The Hook: A low-commitment (20-45 min), psychedelic narrative journey powered by “True Random” hardware.

Prior to our intervention, store pages on Steam and Meta Quest suffered from artistic ambiguity - users couldn’t tell what was gameplay versus concept art.

  • Visual Overhaul: Replaced surreal-only shots with gameplay-balanced captures. Highlighting the UI and 6DOF interaction increased click-through rates.
  • Language Pivot: Removed overly niche jargon in favor of clear, benefit-driven copy (e.g., “Experience true randomness” and “Relaxing 30-minute sessions”).
  • Algorithm Alignment: Corrected Meta genres and Steam tags. The Tarot Experience is now the #1 result for the search term “Surreal Tarot Experience.”

Social Media Marketing:

We executed a “Local to Global” outreach strategy to build authority.

  • Influencer Relations: Secured a dedicated stream with Zimtok5 (11k followers) for March 29.
  • Reddit & Viral Loops: Leveraged subreddit discussions with video prompts, resulting in thousands of organic views and active community threads.
  • B2B Partnerhisps: Contacted local Brighton institutions (The World’s End Pub, VGolf) to pitch the game as a turnkey LBE for their customers.
  • Press Kit: Developed a centralised media kit to lower the friction for journalists at UploadVR, Road to VR, and The Guardian.
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